Why research?

As charity scientists, we are very curious about what works and what doesn't. The world is full of surprises, and because our brains evolved through eons of trial and error, they have a lot of glitches. Science helps illuminate these blind spots and correct for the distortions.

When there's a research question we want to to investigate, we run studies. In our research we value:

• Decision relevant studies
• Randomized controlled trials
• Measuring the right metrics
• Transparency
• Rigor

What research have we done?

Randomized Controlled Trial on Leafleting to Spread Veganism

We ran a randomized controlled trial on the effects of leafleting on people's diets. We did not find the results compelling and think that there are more effective ways of doing good. Read more here. 

Evidenced-based philanthropy survey

Where does the evidence-based giving community give? How much do they give? What might have caused them to change their approach to doing good? Our survey found that they tend to be from upper middle class families and have a background in science or analytical studies. Read more here.