CHARITY SCIENCE FOUNDATION
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Outreach Research

Shallow reviews

Below are the shallow reviews we have conducted on different fundraising techniques. These reports are about 100 pages in total, and are intended to be understandable to someone with no previous knowledge in the area. Reports vary somewhat in quality and style because they were written by many different staff and volunteers. However, all of them were based on the same questions and evaluation rubric. The reports were written in 2015 and are roughly ordered by how promising the technique seems to us
Peer to peer fundraising
Legacy fundraising
Niche marketing
Workplace giving
Online ads 
Upgrading EAs
Face to face fundraising
Content marketing 
Donor stewardship 
Corporate fundraising
Celebrity fundraising
Pledges
Grants writing
High net worth stewardship
Direct mail 
Flyer Fundraising
A/B testing for charitable solicitations
Sales
Acquiring high net worth individuals
Major gift fundraising
Merchandise sales fundraising
Non-Ask fundraising
Volunteer-run events
Online Auction Fundraising (OAF)

Experiments being scaled up

Peer to peer fundraising 

Experiments in progress

These are the experiments currently in progress. They were based on our shallow reviews and you can see our one page plan for each of them below. 

Charity Entrepreneurship
Legacy Fundraising plan

Online ads plan

Experiments Conducted

These are the experiments we have already conducted. All of these experiments were chosen before we did our shallow reviews. Linked below are reports on their results, their methodology, and the lessons learned from them.
Door-to-door (2016)
​Niche Marketing (2015)
Events (2014)
Networking (2014)
Peer-to-Peer (2014-2015)
Grants ​(2013)

Other valuable information

Our operations blog
Science of philanthropy
Aaron Gertler's thesis 
UK fundraising ratios

Charity Science is a foundation registered in Canada under the legal name “Charity Science Foundation of Canada”.
​Our charity number is 80963 6236 RR0001.
Our privacy policy can be found here.

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