Shallow reviewsBelow are the shallow reviews we have conducted on different fundraising techniques. These reports are about 100 pages in total, and are intended to be understandable to someone with no previous knowledge in the area. Reports vary somewhat in quality and style because they were written by many different staff and volunteers. However, all of them were based on the same questions and evaluation rubric. The reports were written in 2015 and are roughly ordered by how promising the technique seems to us
Peer to peer fundraising
Legacy fundraising Niche marketing Workplace giving Online ads Upgrading EAs Face to face fundraising Content marketing Donor stewardship Corporate fundraising Celebrity fundraising Pledges Grants writing High net worth stewardship Direct mail Flyer Fundraising A/B testing for charitable solicitations Sales Acquiring high net worth individuals Major gift fundraising Merchandise sales fundraising Non-Ask fundraising Volunteer-run events Online Auction Fundraising (OAF) |
Experiments being scaled upExperiments in progressThese are the experiments currently in progress. They were based on our shallow reviews and you can see our one page plan for each of them below.
Charity Entrepreneurship Legacy Fundraising plan Online ads plan Experiments ConductedThese are the experiments we have already conducted. All of these experiments were chosen before we did our shallow reviews. Linked below are reports on their results, their methodology, and the lessons learned from them.
Door-to-door (2016)
Niche Marketing (2015) Events (2014) Networking (2014) Peer-to-Peer (2014-2015) Grants (2013) Other valuable information |