Skeptics For Charity (SFC) Report

We have declared Skeptics For Charity as a niche marketing strategy a failed initiative. Below is a report unpacking our methods and discussing the relative successes and shortcomings that ultimately led us to declare this particular project as a strategy not worth pursuing any further.  

Top Reasons For Failure:

Among the ~9 pledgers, all were non-counterfactual pledges totalling between $15,500 and $22,300. Even for non-counterfactuals, these numbers are underwhelming to say the least. Below are the suspected reasons for failure split between four broad categories:

• We may have deviated too much from the ‘recipe’ of other successful initiatives
• We failed to attract non-EA supporters
• Poor coordination between Google Analytics and Adwords
• Failure to convert traffic from social media and Adwords

SEE SFC Report