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Skeptics For Charity (SFC) Report

12/17/2015

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We have declared Skeptics For Charity as a niche marketing strategy a failed initiative. Below is a report unpacking our methods and discussing the relative successes and shortcomings that ultimately led us to declare this particular project as a strategy not worth pursuing any further.  

Top Reasons For Failure:

Among the ~9 pledgers, all were non-counterfactual pledges totalling between $15,500 and $22,300. Even for non-counterfactuals, these numbers are underwhelming to say the least. Below are the suspected reasons for failure split between four broad categories:

  • We may have deviated too much from the ‘recipe’ of other successful initiatives
  • We failed to attract non-EA supporters
  • Poor coordination between Google Analytics and Adwords
  • Failure to convert traffic from social media and Adwords
SEE SFC Report
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