After running a door-to-door pilot with a sample size of 1,528 houses spanning roughly a month, the data supports the general consensus within Charity Science that door-to-door fundraising on behalf of direct-level charities is not viable for a charity in our particular financial and reputational position. Below is a report unpacking our methods and discussing the results that ultimately led us to declare door-to-door fundraising as a strategy not worth pursuing any further.
Below are four key findings that ultimately informed our conclusions on the door-to-door fundraising pilot:
Unlike several of the fundraising techniques previously explored by Charity Science, face-to-face fundraising, and door-to-door campaigns specifically, allow for a wide variety of metrics to be recorded and analyzed. In this particular pilot, the amount of data gathered was sufficient enough to make long-term projections on the viability of door-to-door as a method of fundraising for Charity Science, but not large enough to produce any conclusions of statistical significance. Despite the final outcome, Charity Science is nonetheless of the opinion that the aggregated data and analysis contains value for the effective altruism community and the nonprofit sector as a whole.
6/13/2017 06:46:00 am
It 's really great to know.Thank you for sharing.
6/28/2022 08:48:28 am
Very interesting results... Luckily we have not found this to be the case in the UK - door to door fundraising still offers a good ROI. Thanks for sharing your findings
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