Six types of donor - which type are you?

1. The procrastinator

The procrastinator really would like to donate but never quite gets around to it. There's always something that needs to be done before they can really donate. Maybe it’s finding the right charity or picking how much to donate. Maybe they should put it in savings for now but they are going to donate sometime later for sure…

If you're a procrastinator learn how to stop procrastinating your donations today!

2. The charity nerd

The charity nerd loves data and research and spends countless hours looking at different charities and learning more. They drool over detailed information and often can list way more facts than other people know (or want to know) about the charities they are donating to.

Did you know malaria is the 11th most common cause of deaths worldwide? If you do you are probably a charity nerd.

If you're a charity nerd you can learn the most in depth facts about our top charities by checking out GiveWell. You can also check out raw data on development at Gapminder.

3. The peer pressured donor

The peer pressured donor tends to donate when they are pressured to. Whether it is by a door-to-door fundraiser or a group of friends that is also donating. They tend to look towards others to make sure they are making the right choice and check that others think it’s a good call.

If you're a pressured donor you should look at what others are saying about high impact charities.

4. The rationalizer

The rationalizer comes up with dozens of excuses why not to donate. They might be concerned that aid is dead or that charities don’t make a real difference.

If you're a rationalizer you should look at “the charities that are guaranteed to work”.

5. The time-effective donor

The time effective donor wants to make a difference but unlike the charity nerd does not want to spend a lot of time doing it. They are busy with other projects and activities they want to make a quick donation to a good cause without having to spend hours picking the best cause.

If you a time effective donor we recommend you look at “our top charities”  

6. The first time donor

The first time donor may be new to the charity sector or new to donating. They are unsure of where or maybe even how to donate they likely do not have a chosen charity yet and might be unsure which of the above categories they fall into yet but are interested in learning more.

If you're a first time donor we recommend reading the content on our website.