We are currently running events that will build a community dedicated to evidence-based giving. We ran our first major event in September 2014. We research many different types of possible events, taking into account our target market and what our current donors are interested in.
Fundraising experts say that events are ideal for increasing public awareness of your mission and getting a greater sense of community amongst your supporters. We will test whether events do the following:
- Increase the number of people who believe in evidence-based giving.
- Increase the number of people who actively support evidence-based charities, either through donations or by donating their time through volunteering.
- Increase the amount of money going to evidence-based interventions.
We ran a Charity Science fundraising walk and closely measured our impact and results. We chose a walk because it was relatively easy to run (given this was our first fundraising event) and was also accessible to a wide audience. The walk also featured donation matching.
We are planning on running a Christmas event, but we do not have the details confirmed yet.
Our results for our charity walk were positive. We ended up raising $6,000 and this was matched, resulting in $12,000 in total donations. This is $2,000 more than our original goal of $10,000. We also had a great turn out on the day of the walk.
We found that events are a fairly time effective way to turn interested participants into donors. However, our event did not create new connections. Further, holding a local event meant excluding many of our most interested participants.
While organizing the walk we learned a lot about both running events and how to improve them in the future. We have decided to move away in person events and towards peer-to-peer events as we believe they are more promising. You can view a complete overview of our takeaways from the walk here.