Two recent Charity Science birthday fundraisers have raised thousands of dollars each. As well as simply being inspiring and nice stories to share, they’re interesting examples of how anyone can raise a lot of money and spread awareness of effective charity, and of the reactions that friends and family have to this.
The fundraisers in question were run by Theron Pummer and Peter Hurford. Theron is a philosophy post-doc associated with Oxford’s Population Ethics Project who previously ran the San Diego EA group; Peter is a Chicago-based data scientist who co-founded .impact. They both raised over $5,000 including Charity Science's matching funds, massively overshooting their original goals.
How did they do it? It wasn’t magic. They simply emailed a particularly large cross-section of their personal networks - Peter, for instance, emailed 145 people. Naturally, the majority of these people weren’t in the habit of giving them birthday presents, but this didn’t matter in the way it would have had Theron and Peter been asking for accessories for their private yachts (which I gather are already well furnished). We’ve consistently found that friends and family react very positively when asked if they want to contribute to fundraisers. Many of Theron’s donations came from philosophers who he only knew passingly from conferences and the like, and hadn’t spoken to in a long time.
One useful lesson from this is that many people don’t need much prompting to give to effective charities. Plausibly they were ready to give to charity anyway, and a friend (even a loose one) making an ask prompted them to do so and determined their charity choice. It’s worth noting that Theron and Peter judged that the vast majority of their donations wouldn’t have been made otherwise, basing this partly on what those responsible for those donations said.
If you’d like to see if you can emulate Theron and Peter’s success - and help a great many people in the process - then you can sign up to run a birthday or Christmas fundraiser. If you do, be sure to follow their lead and send out emails far and wide. You may be pleasantly surprised by who gives, and how much.